Black Rifle Coffee Company (BRCC) is an American coffee company that gained popularity in recent years for its high-quality coffee and strong brand identity. The company was founded in 2014 by former Green Beret Evan Hafer. Hafer tells Spectrum News, “Really, what I was looking to do was try to find a small batch of coffee that I could order and have delivered to the Army Post Office. I couldn’t find [a brand] that I really liked, and I wanted to dive a little bit deeper into the details and aspects of coffee.”
Hafer did dive deeper, and today, BRCC has grown into a multimillion-dollar business with a loyal following of customers who appreciate the company’s commitment to supporting the military, law enforcement, and first responder communities. Many customers view buying BRCC coffee as a way to show their support for these communities, and the company has become a symbol of patriotism and support for those who serve. The company even offers a “Buy a Bag, Give a Bag” program, where customers can purchase a bag of coffee to be sent to troops deployed overseas.
The key to BRCC’s success
One of the key factors behind BRCC’s success is the company’s dedication to quality. BRCC sources its coffee beans from the best coffee-growing regions in the world, including Colombia, Brazil, and Ethiopia. The beans are then roasted in small batches to ensure maximum freshness and flavor. They offer a wide range of coffee blends, from light roasts to dark roasts, and each blend has its own unique flavor profile.
It’s clear that Hafer is passionate about coffee. On the website, you’ll find the tasting notes for each roast, and they might remind you of the way one describes a beautiful glass of bourbon. And the thing is, from what we tried, the descriptions are spot on. You may never look at coffee the same again.
Cool packaging and excellent flavor
I was fortunate to receive some coffee from this impressive, patriotic coffee company. Before I could have some myself, the rest of the family was laying claim to which bag was theirs. My 19-year-old son was in awe of the cool names and artwork on each package.
And speaking of that, let’s get down to one of the best parts of Black Rifle Coffee — the packaging. Seriously. Even if you don’t drink coffee, the packages and names are too fun to turn down. In our collection, we received Beyond Black, Silencer Smooth, Just Black, and Blackbeard’s Delight. Yes, the names and descriptions are fun, but they actually serve a purpose. It’s pretty clear when you read “Beyond Black” you’re getting a dark coffee. They also offer ready-to-drink espressos in cans for a quick burst of energy. In a house of three teenagers, I hid those.
In conclusion, Black Rifle Coffee Company has struck a chord with many Americans who appreciate the company’s commitment to quality and support for the military and law enforcement communities. Whether you’re a coffee lover or just looking for a way to show your support for those who serve, BRCC is definitely worth checking out. With its high-quality coffee, patriotic branding, and commitment to supporting the military and law enforcement communities, Black Rifle Coffee Company is one of the most unique and interesting coffee companies in America today.
